If I Were To ReDesign - 

Calm App Edition

As a frequent flyer on Air Canada, one resource I'd turn to while studying onboard was the Calm App content used in their on-board entertainment. While the content is great, the UI sqews towards 2010 design, and hasn't seen a rebrand since. 
The Meditation and Sound-Bath space is booming with over 20 similar apps immediately suggested under "mediation" in the app store. To really hero this app at a piont-of-purchase level- it needs a facelift.

First notes: Over 80% of competitors are using blue in their core branding, the other 20% are using orange (taking after HeadSpace). We need to break the blue streak.

Blue has infamously been tied to alertness and hyperactivity for the human brain, so why are we using it in apps meant to calm us down? We need to lean into the science for a color that will instill calm and a sense of rejuvination.



Enter: Green

Starting with Typography, the capital 'c' in Kiwi Maru has a heavy terminal; I was reminded of the semi-colon, and how it is a symbol of new beginnings. Playing with these shapes reminded me of the Japanese Buddhist Symbol: Ensō. The Ensō represents zen, an empty mind, and enlightenment. By opening the Ensō to resemble a letter 'c', it creates the dual similacrum of the 'c' for 'Calm', and an unfinished Ensō, or in the process of, working on, enlightenment.